How do you rebrand a company? How do you grow a business? How do you stand out in the market? What role do designers play in all of this?
Standing out in a crowded marketplace is more important than ever. The best way to accomplish that is to build a meaningful, recognizable brand for your business. A brand needs to reflect the values and quality of the work a company puts into their product, while also helping that product to stick out on the shelf.
“Building a Brand” is a series where the futur takes you behind the scenes as Blind helps to rebrand Hamilton Family Brewery.
Defining The Customer, Episode 2
The Creative Brief, Episode 3
Ep.4 Visual Aesthetic
Presenting To Clients, Episode 5